![]() Sometimes, this means putting creativity aside for a straightforward name. You’ll want to use keywords strategically on your event page, especially in your event name and description. Keywords - the words that a potential attendee would search on Google to find your site - are the heart of SEO. Use descriptive keywords in your title and event summary Here are three basic principles to follow to get your event to rank on Google. ![]() ![]() The key is Search Engine Optimization (SEO) or, put more simply, designing your event page to show up at the top of search results. ![]()
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